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People + Planning + Perspective

When you have the right people on your team, who possess the proper perspective on any given situation, and you top that with the execution of adequate planning at every moment – the revelation of the method is harnessed collectively to minimize any chance of defeat.

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Real POWER IS PEOPLE!

AdWeek warned in 2007 that CMOs needed to become exponentially more diverse in their background. They’re currently 15 years behind, on average.

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IT’S CALLED A NEURAL NETWORK.

Mixing-in things such as psychology and natural language processing was a deliberate strategy I utilized early on. It would have positively incalculable benefits.

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they fear disruption

Acting with agility and taking risks is the way to gain market share against a bunch of larger players swamped in the bureaucracy – who are slow to move.

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